Mulling through a few emails as I catapulted toward London on the 08:59, the thought struck me: “What effect had GDPR had on individuals and businesses?”
What effect has it had on you and your business?
First there was all the uncertainty of people, and consultants, telling us that we needed to be GDPR compliant, but nobody, even the lawmakers actually knowing what to do or what needed to be done!
Then there was a flurry of draft company policies covering IT, employment, suppliers and god knows what else – we all gladly accepted these and for the most part, probably blindly put them in place.
This episode was succeeded by what seemed like a million and one emails from companies asking us to agree to receive emails from them, that at first, I mostly did – as these companies were the ones I actually wanted to receive something from.
Then there were more and more. And more. I have to admit, a lot got lost in my inbox, so I never actually agreed to receiving anything from them – sorry to them. Subsequently, I don’t think my inbox is any less bloated. I am plagued daily by emails from, particularly, retailers – some of which I am convinced I unsubscribed from but still carry on carrying on - I’m not sure what I should do in these circumstances.
Others, I have tried to unsubscribe from, and it is quite difficult. Given that there are only so many hours in the day, I rarely get around to chasing these up to unsubscribe.
My junk snail mail post is generally very good – I took time to register with the Junk post preference service (Your choice scheme and Mail Preference Service) so I rarely receive junk these days, either at home or at work.
I do still keep receiving phone calls asking me about the accident I was involved in. “Which one” usually gets rid of them quickly – but they are continuing. I don’t get many calls about PPI these days or from Microsoft telling me of a virus on my computer (my favourite as I do have fun with that – I use mac. It’s a matter of how long I can string them along).
I get text messages from some cowboys trying to get me to invest in motorhomes. I block their number each time I receive mail, and then a few weeks later, I receive another from a new number offering the same thing.
I raise these comedy instances as it does relate to GDPR in that someone has some data from somewhere that allows them to identify and crucially contact me - even though I don’t want to be contacted.
We are particularly interested to learn how GDPR has affected your marketing efforts? Both cold calling and direct contact. We have not had any negative feedback when we for instance are marketing a business for sale, then again, we use a focussed, targeted approach so we do know the recipient is likely to at least have some interest.
As part of the BIG group, we are lucky enough to have some experts in our midst –
Nicky Robson of Breedon Consulting helped members with GDPR compliance from an employment perspective and Tim Rookes of TrueMSP helped with the broader GDPR IT compliance. We are also proud to have Mocha Marketing on our team to assist with all things marketing, including GDPR consequences.
I strongly recommend all of them for GDPR issues as well as broader HR, IT and mareketing advice.
Overall, I am not sure what has changed in all reality except costing time and money – a la YTK, and financial assistance for purchase of own shares – if anyone remembers those!! but please leave a comment and let us know.